Debt collectors may not contact you at work if they know your employer disapproves. Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power Fact #2 Women are the dominant gender when it comes to online spending Fact #3 Women know women better than men know women (I”m sure most husbands would agree.) Who better to understand the consumer behavior of women than women themselves?